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Monster Energy Drink

Marketed and distributed by Hansen Natural Corporation, a NASDAQ listed company of Corona, California. Though Monster Energy is not widely advertised in the media it receives a large amount of recognition from its sponsorship of various sporting events. Hansen Natural Corporation announced a distribution agreement with Anheuser-Busch in the U.S. and Grupo Jumex in Mexico. Hansen Natural Corporation has recently announced a distribution deal with PepsiCo Canada. On November 10, 2008, the distribution of Monster turned over to Coca-Cola Enterprises, Coca-Cola United, and other Coca-Cola bottlers in many markets. Contracts with existing distributors were bought out in these markets. In late 2009 or early 2010 Monster Energy will expand their market and release their products to other countries including Germany. It is distributed in Australia by Schweppes as Coca-Cola Amatil manufactures Mother energy drink, which is an exclusive energy drink sold only in Australia and New Zealand.

Monster Energy pays many sportsmen and sportswomen to endorse its products. The list includes: skater Rob Dyrdek, snowboarder Rupert Davies, former World Speedway Champion Greg Hancock, Formula One racecar drivers Jenson Button, Nico Rosberg and Michael Schumacher, IndyCar Series racecar driver Paul Tracy, Australian V8 Supercars champion Jamie Whincup, Prodrift series drifting driver Dean Kearney, rally driver Ken Block, motocross and racecar driver Ricky Carmichael, NASCAR and offroad racing truck driver Robby Gordon, and MotoGP riders Valentino Rossi, Colin Edwards and Ben Spies. Also as of 2010 Monster sponsor the six car Team Japspeed drift team in the United Kingdom.

Monster sponsors a motocross race team named “Monster Energy/Pro Circuit/Kawasaki”. The brand is also the title sponsor of the French motorcycle Grand Prix. Prior to this, Monster sponsored Kawasaki. The Vans Warped Tour features a Monster touring bus that gives out free Monster Energy Drinks during the event. Monster Energy is a sponsor of the X Games, and features in the videogames Colin McRae: Dirt 2 and Skate 3.

In September 2009, Monster Energy teamed up with Activision to bring special redeemable codes on the Monster Energy website where people can submit codes included in Monster Energy packs to redeem things such as Xbox 360 and PlayStation 3 Premium Themes and a Call of Duty: Modern Warfare 2 Map Pack code.

In addition, Monster Energy were among the main sponsors of the 2009 Sonisphere Festival in Knebworth, UK.

About the Author

Craig Jones is writing on behalf of Energy Shack, a leading online retailer of Energy Drinks

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