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role of advertising

Online advertising

Online advertising is a form of promotion that uses the Internet and World Wide Web for express purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search results pages engine, banner ads, rich media ads, advertising, social networking, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.

[Edit] Billboard Advertising

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Billboards are large structures in public places display advertisements to the approval of pedestrians and motorists. Very often found in the main streets with lots of passing motor and pedestrian traffic, however, can be placed anywhere with large quantities viewers, such as mass transit vehicles and stations, in shopping centers or office buildings, and stadiums.

[Edit advertising] fence mobile advertising

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The newspaper RedEye announced its target market in the North Avenue Beach with a billboard boat on Lake Michigan.

mobile billboards are mounted on trucks or billboards dirigible digital displays. These vehicles can be dedicated exclusively built to carry advertisements along the routes of pre-selected by customers, or may be specially equipped trucks. The fences have been lit, and some are backlit, and others who use lights. Some cartel screens are static, while others change, for example, permanent or periodic rotation of a set of advertisements.

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Mobile displays are used for various situations in metropolitan areas worldwide, including:

• Target advertising
• In one day, and long-term campaigns
• Conventions
• Sporting Events
• Store openings and similar promotional events
• Major announcements of smaller firms
• Others

[Edit] Publicity Stores

In-store advertising is any advertisement placed in a retail store. Includes placing a product in a store in conspicuous places, like at eye level, at the ends of aisles and counters about the box, shows striking a specific product promotion, and advertising in places such as shopping carts and video screens in stores.

[Edit] Surreptitious advertising

Main article: Product placement

surreptitious advertising, also known as guerilla advertising is when a product or brand is embedded in entertainment and media. For example, in a film, the main character can use an element or another of a certain brand, like in the movie Minority Report where Tom Cruise's character John Anderton owns a phone with the Nokia logo clearly written in the top, or his watch engraved with the Bulgari logo. Another example of advertising in film is in I, Robot, where main character played by Will Smith mentions his Converse shoes several times, calling them "classics" because the film is set in the distant future. I, Robot and Spaceballs also showcase futuristic cars with the Audi and Mercedes-Benz logos clearly displayed on the front of vehicles. Cadillac chose to advertise in the movie The Matrix Reloaded, which as a result contained many scenes in which Cadillac cars were used. Similarly, product placement Omega watches, Ford, VAIO, BMW and Aston Martin cars are featured in recent James Bond films, especially Casino Royale. In "The Fantastic Four 2: Rise of the Silver Surfer", the principal transport vehiche shows a large Dodge logo on the front. Blade Runner includes some of the most obvious product placement, the entire movie stops to display a poster for Coca-Cola.

[Edit Celebs]

Main article: Celebrity brand

This type of advertising focuses on using the power of celebrity, fame, money, popularity to gain recognition for their products and promote specific products or stores. Advertisers tend to advertise their products, for example, when celebrities share their favorite products or use clothing specific brands or designers. Celebrities are often involved in advertising campaigns such as television or print ads to advertise specific products or general.

[Edit] Media and advertising approaches

Increasingly, other media are overtaking many of the "traditional" media as television, radio and newspapers due to a shift toward consumer use of the Internet for news and music as well as devices such as recorders digital video recorder (DVR) like TiVo.

Advertising on the World Wide Web is a recent phenomenon. Prices for advertising space based on the Web depend on "Relevance" of web content in the vicinity and the traffic that the website receives.

Digital communication is about to become a important means of communication because of its ability to reach a wider audience for less money. Digital communications also provide the unique ability to see the target on their achievement in the middle. Technological advances also made possible to control the message digital signature, with great precision, allowing to messages that are of interest to the target at any time and place which in turn, becomes more response from advertising. Digital communication is being successfully used in supermarkets. [15] Another successful use of digital signature entertainment in places such as restaurants. [16] and shopping [17].

E-mail advertising is another recent phenomenon. unsolicited bulk e-mail advertising is known as "spam." Spam has been a problem for email users for many years. But the more efficient filters are already available so it is relatively easy to control what you get e-mail.

Some companies have proposed to place messages or corporate logos on the side of booster rockets and the International Space Station. There is controversy about the effectiveness of subliminal advertising (see mind control), and the pervasiveness of mass messages (see propaganda).

Unpaid advertising (also called "advertising advertising ") can provide good exposure at minimal cost. Personal recommendations (" bring a friend, "" sell ") spreading rumors, or achieving the feat of equating a brand with a common name (in the United States, "Xerox" = "photocopier", "Kleenex" tissue = "Vaseline" = petroleum jelly, "Hoover" = vacuum cleaner, "Nintendo" (often used by people exposed many video games) = video games, and "Band-Aid" = adhesive bandage) – these can be viewed as the pinnacle of any advertising campaign. However, some companies oppose the use of its brand name to identify an object. Equating a brand with a common noun also risks turning that mark in a genericized trademark – turning it into a generic term which means that its legal protection that a mark is lost.

As the phone Mobile became a new media in 1998 when the first paid downloadable content appeared on mobile phones in Finland, was only a matter of time until mobile advertising followed, also for the first time in Finland in 2000. For 2007 the value of mobile advertising had reached 2.2 billion dollars and providers and out of the billions of AdMob mobile ads.

More advanced mobile ads are banner ads, coupons, MMS and picture messaging service video, advergames and various engagement marketing campaigns. A particular feature driving announcements is mobile 2D bar code, which replaces the need to do any typing of web addresses, and uses the camera feature of modern phones for immediate access to web content. 83 percent of Japanese mobile phone users already are active users of 2D barcodes.

A new way advertising is growing rapidly is social network advertising. Is online advertising with a focus on social networking sites. This is a relatively immature but has shown great promise as advertisers are able to take advantage of the demographic information the user has provided the social network site. Is a term Friendertising more accurate advertising that people are able to direct to others directly through social networking service.

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